Adam Katz Sinding aka 'le 21ème'
Geschreven door Tiany Kiriloff
Adam Katz Sinding aka 'le 21ème' was the first photographer to ever take a snap of me during NYFW some time ago.
I remember it being cold and me wearing this blue cap with a ball of fluff on top of it. I never actually realized I was being photographed but suddenly received tweets telling me I was up on the street style pages of W Magazine, to date still one of Adam’s clients.
Ever since, not a Fashion Week passes by without Mr. Adam running in between cars and people, all geared up in black in the pursuit of that one particular street style picture that will make the difference. His style is unique, audacious and I like to call it ‘raw’ or let's say pure. To me Adam manages to catch the moment in the purest & most sincere way and I adore his sense of detailing... a trained eye or just one of his many talents? Truth is, it only takes him a blink to understand where the power comes from and he’ll push the limits to make that one pic happen.
In between his busy Fashion Week schedule of shooting the confident passer-by, he managed to find the time to answer some of my topical questions.
Why and when did you start shooting street style?
“I took my first 'street style' shot (of my cousin James) on 7 October 2007 in Tacoma, WA, USA.”
What have been your personal highlights up to now?
“I think the best moment for me was the first time I landed in London in February 2012 for my first LFW. That season I was totally alone and really felt like I was doing something good with my life. Other than that, it’s all great. I get to see the world, meet interesting people, and see amazing new things. I complain a lot about how much we all work, but we are all truly lucky to do what we do.”
Your most prestigious project the past year?
“Hmm. Prestigious? I would have to say working with all of my clients is great. I suppose being the 'go to' photographer for the streets outside of Dior and Stella McCartney makes me feel really proud. Also, to be a bit self-centred, redesigning my website has been an extremely difficult and rewarding project.”
What makes a perfect street style picture?
“Perfection is not possible of course, but for me, there are so many things which come into play. Firstly the light, then the composition. You cannot have one without the other. Light is SO important and I’ve become more and more picky about which light I will shoot in.”
What catches your eye when talking about an outfit/person?
“My answer is always the same: confidence. You can be extremely well dressed and have an air about you that you are unsure of yourself, and it just doesn’t seem to come together to create a nice photo. Be sure of yourself, and the rest will follow. Don't worry about what you’re wearing as much as how you wear it. Work on yourself first and then you can work on the wardrobe.”
How to catch your attention?
“Easy! Don’t try to catch my attention. For me to want to shoot you, I need to have to feel as though you are superior to me. I need to WANT your photo. It’s like the beginning of a relationship. Don't come on too strong.”
Favourite street style celebrities?
“'Celebrities'? I prefer 'people'. Christine Centenera, Pernille Teisbaek, Natasha Goldenberg, Jo Ellison, Sarah Harris, Irina Lakicevic, Gilda Ambrosio, Larissa Hofmann, Isabelle Kountoure, Hanne Gaby Odiele. And many many more.”
Type of camera?
Media you shoot for?
“This season I am working with W Magazine again, as well as FarFetch, Tresemmé, StyleBop, and others I’m drawing a blank on right now.”
Typical Adam attire when on the streets?
“Practical and normally black. Black jeans, black leather jacket from Sacai or black rain shell from Acronym. Common Projects of The Last Conspiracy sneakers. Black T-Shirt. Simple.”
How many hours of sleep do you get during fashion week?
“Depends! Is there a party tonight?! Anywhere from 2-7 hours, depending on the day.”
Your favourite city to shoot and why?
“Paris and Copenhagen. Paris as I have always seen it as the centre of the fashion world. Copenhagen for taking the Parisian aesthetic and turning it into a utilitarian iteration of the same thing.”
What annoys you the most when on the streets?
“Posing people. Yelling photographers. Pushy policemen. Selfish people. People taking selfies with someone we are trying to shoot. Rain. Snow. Heat. Night.”