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Tomorrow comes today

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23.06.2015
Geschreven door Doriane van Overeem

My goal is of course to grow and get my collections in stores. For that, the trick is to find the appropriate strategies to expand the business.

My goal is of course to grow and get my collections in stores. For that, the trick is to find the appropriate strategies to expand the business. The first thing would be to show the collection in Paris for the second time next October 2015, I chose this city to start because it's close from Brussels and it is still the capital of fashion. I'm planning to be a part of a showroom which will allow me to assert a certain credibility, which I didn't have the first time.

Last time at Paris Fashion Week wearing Sabbat AW15 sweater, at Jardins des Tuileries:

Doriane van Overeem Tomorrow comes today BELMODO
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Foto © Doriane van Overeem Tomorrow comes today BELMODO

Then, we're going to gain experience in our products from the feedback of buyers and customers, we would be also able to make bigger collections, get better fabrics because of bigger order quantities if we're sold in several stores.

Also, I'm developing a line of accessories, which allows touching a wider public and being more accessible because it's easier to wear.

Doriane van Overeem Tomorrow comes today BELMODO
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Foto © Doriane van Overeem Tomorrow comes today BELMODO

In the big picture, we're looking for a big income of money, so we can grow even faster with a press agency, a showroom and a commercial agent. The growing is slow but sure.




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