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The Story

F
News

14.05.2014
Geschreven door Clio Goldbrenner

Every adventure starts with a great story. And this is my story.

What I love about a good story is that it gives a meaning to everything and that it is able to touch both our hearts and minds, to grab onto our emotions. In my case, my name turned out to be a great source of inspiration!

Clio Goldbrenner
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Foto © Clio Goldbrenner

Goldbrenner means 'goldsmith' in English; the artisan who works with gold. That is where my entire story started, defining the universe and image of my brand. I never wanted to have a big logo. Still, I was looking for a recognition sign and this association led me to decorate all my bags with a distinctive and timeless symbol, our famous chainmail stripe, which built our identity.

Clio Goldbrenner
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Foto © Clio Goldbrenner

On the other side, Clio, my 1st name, refers to a muse of the Greek mythology. There are 9 muses, all daughters of Zeus. Clio is the muse of history, glory and reputation. Her attributes inspired us in the design and naming of our creations, as it is in the history and glory that we want to continue to develop our brand!

Clio Goldbrenner
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Foto © Clio Goldbrenner

Indeed, no name was chosen at random. There is a real connection between the name of our bags and the characteristics of those muses, goddesses, gods, and heroes. We began with 9 muses, but as our brand keeps on developing itself, we decided that in addition to that, our story would extend to the entire family of the Greek divinities, always modernized and up-to-date!




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