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The collaborations we've had so far

F
News / Hair

21.06.2015
Geschreven door Doriane van Overeem

As a new brand, we're picking muses to wear our designs, among them you will find Audrey Kitching from NY, Ciara and last but not least, Tiany Kiriloff!

As a new brand, we're picking special muses to wear our designs and touch our public, among them you will find Lazy Kat from Paris, Ellen V. Lora from LA, Audrey Kitching from NY, Ciara and last but not least, Tiany Kiriloff!

Doriane van Overeem The Collaborations we've had so far BELMODO
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Foto © Doriane van Overeem The Collaborations we've had so far BELMODO

Because we all know, today bloggers are influencers and the link between the unreal models on glossy paper and the average person in the streets is way too big. It's easier to identify ourselves to them though they're working for big established brands, are invited to events, pose for magazines while being followed by a wide public. But there are billions of them, so the trick is to find the one who is gonna promote the best our products. Because what we are looking for first of all is visibility and then, create desire for the product to make the sales rise.

Of course, we would like to work with the most influential bloggers but we have to stay realistic. This is why we are searching for bloggers with an universe close to ours because it should match the spirit of the brand as well. We're lucky to have a brand clearly recognizable with our strong colors & prints and the advantage that bloggers can really play and have fun with our pieces.

I'm of course really grateful for these collaborations, so big up to all of them !




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