Geschreven door Clio Goldbrenner
Paris, the city of lights! My team and I gather there 4 times a year, for 1 of the most famous and unavoidable reunions: Le Tranoï.
This fashion fair happens twice per collection during the fashion weeks, starting with the “Tranoï Preview” followed up by "Le Tranoï". It’s a get-together of all the fashion professionals and the most renowned buyers in the world who end up visiting us at the fair.
On this precious event, we exhibit our bags in a surprising and subtle setting. We always make something special of it that will catch their attention! This year, for example, we adopted the “industrial” universe, starring rough metal, woodwork that supports and gives appeal to our collection.
Once our decor is made, we make appointments with domestic and foreign buyers, showing them our new collection and seducing them with our designs, colours, and our enthusiasm.
What an intense weekend, but when you love what you do like I do, no effort is too much! Especially when you know this is an opportunity for us to gain visibility worldwide.