A new king of couture has been born! Back in January, during Stockholm fashion week, Eddy Anemian was crowned the winner of H&M's global Design Award 2014. This annual prize launched in 2012 was conceived to promote the vision of young fashion graduates at the very beginning of their careers. Anemian was selected out of 7 other young designers from around the world to take home the much wanted H&M Design Award. The La Cambre student was hand-picked for the coveted award by a jury of industry hot-shots that included designer Erdem Moralioglu, Michelle Dockery and H&M Creative Advisor Margereta van den Bosch.
The 24-year-old designer from Saint-Chamond, France, received a € 5000,- cash prize and was given the opportunity to present his collection at the Mercedes-benz Stockholm Fashion Week. To top it all off, Anemian had the chance to produce 10 key pieces from his runway show into a capsule collection that will be sold globally at H&M stores and online. The designs will hit the shelves of selected H&M stores on Thursday, October 23, and are also available for order online. In Belgium you can find the collection in the H&M stores of Antwerp (Meir) & Brussels (Nieuwstraat).
In these pictures I’m wearing 2 key pieces from Anemian’s collection; a blue floral jacket with matching pants. Anemian was inspired by the British fashion icon & actress Tilda Swinton in the movie ‘I am love’ and by the unique floral sentiment in the art work of the Neoclassical French painter Jean-Auguste Dominique Ingres. The designer cut strips of floral upholstery fabric, and then reconstructed them to create structure as well as an abstract pattern.
Both the blue floral jacket and pants were created with strips of fabric, making these designs intrinsically beautiful! This outfit is absolutely breathtaking from both an aesthetic and technical point of view. There’s 1 word fashion insiders always come back to when talking about his designs: couture. And I see to totally agree.