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Introducing The Cube by Max Mara

Door Tiany op 09.07.2014

I guess our Belgian skies are still weeping because our Belgian team did not manage to make the world cup half finals; this is I trying to be romantic about our Belgian weather, which pretty much consists of grey & rainy days. So that’s when a great coat comes in handy, especially if it turns out to be a stylish exemplar that is fully customizable to what ever you might need or feel like.

Introducing The Cube by Max Mara, the perfect combination of style, innovation and functionality. Entirely reversible, available in bright hues and to me the definition of utter sports luxury wear. As these jackets and raincoats -delivered in a cube shape package, hence the name- come with a wide range of accessories that can be added along the way.

Think of jewel-embroidered trims, cuffs and belts during the summer season or fur details during the winter period to totally customize or reinvent your coat.

The possibilities are never ending and each and every season a wide range of extra accessories are added to The Cube collection. So you actually start with what is called a basic Cube and over the years you just adapt and change its looks by adding a dash of sparkle or a trim of fur… it’s a genius idea and something I really had to share with you. If you’re anywhere around the Max Mara shops in Antwerp, Brussels or Knokke just pop by and have a look for yourself. And while you’re at it, please do have a look at their Sportmax collection, totally covetable, young, fashionable and very chic! One of my favorites for sure!   

It was a lovely day at the beach shooting these wonderful pictures. The sea breeze and the waves really compliment these wonderful coats. If you are wondering where I'm standing ... It's the great city of Ostend. A nice place to stay a weekend and do some relaxing and shopping. And about that last thing ... You can join me at the #MODEinOOSTENDE inspired by Belmodo shopping weekend on Saturday, August 23 and Sunday, August 25, 2014 in Ostend. Find out everything about it on


The Cube by Max Mara blue padded coat

Closed jeans

Manolo Blahnik blue pumps

Filippa K sunnies


The Cube by Max Mara military green raincoat

C x Façonnable by Mira Mikati

Marni earrings

Shop the look


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