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Monochromatic Kirilove & my Sportmax fixation

Door Tiany op 14.04.2013

There are certain brands that are totally present in our heads but somehow don’t always manage to surface once you start talking about favorites… For example: Sportmax, the fashion sister of the iconic Italian Max Mara brand, known for the creation of the most elegant coats and in the past even designed by the likes of Karl Lagerfeld… indeed!

Sportmax is the type of brand that immediately has you wondering what it is, because of its wonderful & amazing looks. You’re not entirely able to put your finger on it, because it’s not as recognizable as many other brands are, which is great! And the only thing you know is that you want it all... Sportmax is pure fashion, dedicated to the art of materials and perfectly well designed styles. Sportmax is the type of brand that will have you looking stylish and totally on trend, but their fashion tends to transcend many seasons and the quality is beyond great.

The brand has been rocking my world for quite a while and each and every time I’m in Italy, I try to schedule some Sportmax time as their shop in Milan is humongous and carries a wide selection of all the different Max Mara collections. Besides having the flair of a total high end runway collection, the prices are moderate and actually allow you to buy a total look, which is often in my case excluded as I’m still not the lucky owner of Miroslava’s Visa card or so.

So judge for yourself and in the meantime let me inform you that their spring summer collection is just deliciously great with all the possible monochromatic colors and graphic prints combined to sheer perfection into a series of tops, coats and dresses. A total must-have indeed!


Visit the Antwerp and Knokke shops as they stock a lovely selection of the collection and please if you have the chance, don’t forget to visit their flagship store in Milano… it’s real fashion heaven, stylish to the bone.

WEARING: Sportmax dress and coat, Chanel shoes, Shourouk necklace via, Delvaux bag and vintage cap

pictures thanks to afterdrk and Charlotte via The Eclectics

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