These days there are so many creative people making their own little brands come to life.
Well, Eddie sure is one of those brands to keep eye on! You’ve probably seen the 'banlieu 9000' sweaters pass by in a blink, especially if you're from Ghent City yourself.
Back in 2011, when Patrice created Eddie, he came up with a very simple line of 9000 sweaters. They are very refined & simple, very street style and actually appropriate for everyone. You’d say he had a specific audience in mind with the '9000 sweaters' by appealing to Gent's zip code, but the hype extended to multiple cities ever since it dropped its first awesome hoodies, shirts and sweaters.
'Less is more, simplicity is everything' actually is the mindset of this brand. It’s street, it’s comfort, it’s chilling, it’s sport, it’s high fashion, it’s occasional for everything, everyone and every time. But where did this funny name 'Eddie' come from?
Eddie is the persona of a young man who believes in his dreams and pursues happiness through hard work. Although people tell him that he’s not capable of doing so, he persists and keeps on trying. He’s driven by the feeling that he is here to achieve something that inspires other people and give them the strength to do the same. He’s eager to learn and to become the best in what he's doing, no matter what it is.
Eddie is the hard-working student that studies hard to succeed in life, he’s the sportsman who trains every day to get in shape for the game, the young entrepreneur that tries to build up his business from scratch, the DJ that practises all day to get his set right for the partying audience or the graphic designer that works on his drawing skills to deliver better artworks to his clients. As a matter of fact, Eddie could be anyone of us.
Eddie is a hard worker. Eddie does what he feels like. What Eddie does, brings him the greatest fulfilment in life. Eddie is cursed with ambition and blessed with success!
I think we are all Eddies. At least ... you just want to be an Eddie, right? While admiring the motto of this brand, I’m excited and looking forward for its next collection. Eddie is a unisex clothing label, but is actually creating clothing based on designs for men. I heard they are expanding with a 'women's line'! Hooray ladies!
Little newsflash: Eddie is dropping new stuff all the time! Next up: the black hoodie 'Don’t hate us cuz you ain’t us'.