The best moment is the process of making a collection is always when I'm shooting the collection to make the lookbook.
When I'm shooting the collection to make the lookbook, I can finally see what I drew few months earlier in motion with all the team.
It is always so rewarding after all the struggles and all the doubts, and as soon as it's over, all I can do is to make it better the next time and always improve myself to get closer to the vision I have for the brand.
When I can see people actually buying my clothes and wearing them, it's the proof that I got it in some point and it really touches me. This is what I'm planning to do for next season: pieces are gonna be more practical to wear and to take care of, also more sophisticated though we're gonna keep the same spirit of the brand with an interesting colour palette, unexpected materials, prints and an irreverent attitude!
Lolly Wish wearing Elisabeth pink mohair sweater next to Béa Ercolini from Elle Belgium Magazine at the Brussels Fashion Days.
Other rewarding moments are when I'm asked to take part to an event like the exhibition I've made a Galeries Lafayette in Paris, being sold at Opening Ceremony in NY, LA & London, or when I get feedback from professionals. I always listen to all critics and it's always a good thing for the evolution of the brand!
Published in Elle Belgium Magazine, next to Dries Van Noten is always cool!
At the MoMu in Antwerp, for Maison Minnie Mouse project in collaboration with Disney Benelux, next to Damien Ravn, Emmanuelle Lebas and the duo KRJST.
In the end, I'm living my passion everyday because life is too short to be boring. Launching my own brand is so exciting though it's hard on a daily basis to go around all issues we can face as a new brand, but I would exchange it for nothing in the world!