Let me explain to you how a collection comes to life. This is my process from inspiration to production.
My inspiration comes from a variety of places – from the beach, to travelling, to colorful fabrics, to everyday women I see on the street and the incredible ones I get to work with. I have the chance to meet, and work with, so many talented women with inspiring stories. These inspirations find their way into new color collections and new product ideas.
For example, one year at Fashion Week a designer asked me to give all the models a lit-from-within glow. I took a shimmery eye shadow and dusted it on the models’ cheeks and that’s how the concept for Shimmer Brick was born.
To me, developing the Long-Wear Gel Eyeliner is a great memorable moment. A few years ago, I was doing my own makeup for a shoot, and I realized I forgot to bring eye liner. I reached into my bag and found waterproof mascara so I took a Q-tip and lined my eyes with the mascara, and it lasted till that night – that’s how Long-Wear Gel Eyeliner was born.